Jim Farley, the boss of Ford, is driving the electrification of the entire group. Compared to the other companies in the industry, the company's economic performance could have been better than the CEO and the investors had anticipated. New architectural designs will bring about the improvements Farley promises for the future.
Jim Farley reportedly stated that the firm is far into developing its second-generation electric cars. This would mean an altogether new electrical design as it would be "fully updatable by software."
The team is working hard on its next-generation vehicle platforms and a brand-new software architecture. "And they will be significantly simplified," the company's chief executive officer adds. "Imagine three body styles, each with a volume potential of up to a million units and only a handful of orderable permutations." The new strategy is anticipated to, among other benefits, resulting in higher product quality and decreased production costs.
According to Farley, Ford will offer customers a significantly less selection of options in the not-too-distant future. It has been demonstrated by Tesla, the market leader in the electric vehicle business, that an offer that is streamlined and, as a result, more cost-effective can be successful. Ford also has the goal of minimizing the amount of excess technology that is included in their automobiles. This also applies to the traction batteries, which have to continue to be capable of providing a range that is appropriate for regular use.
Ford is investing billions of dollars in the development of electric vehicles. Beginning in 2030, the American group intends to sell entirely fully electric vehicles across Europe. Within the next few years, the model lineup for the brand will look considerably different from the one that came before it. No more cars will be produced in series such as the Ford Fiesta and the Ford Focus. At the tail end of the year before last, Christian Weingartner, the Head of Marketing for Germany, stated that "the future models will be more American, and beginning in 2030, they will all be electric."