Ford has been operating in Sweden under the aegis of the Hedin Mobility Group for the past two years, and many significant developments have occurred due to the takeover. This provided the company a substantial boost in terms of volume, which climbed by nearly 53% in 2022 compared to 2020 when Ford of Europe owned the company.
Hedin Mobility Group purchased Ford Motor Company AB from Ford of Europe in early January 2021. Hedin Motor Firm AB, the new company, became a private importer of Ford in Sweden, responsible for the import and distribution of passenger vehicles and light trucks, as well as the distribution of spare parts and accessories.
It has already been two years since the takeover, and the voyage has been highly successful. Ford of Europe owned it when comparing pure volume increases from 2022 to 2020. The increase for passenger vehicles and vans combined is 53.2 percent. The entire market share in 2022 is 5.31 percent.
The gain with the identical conditions on the passenger car side is even more spectacular, at 80.9 percent. In terms of market share, it had 2.02% in 2020 and is expected to have 3.71 percent in 2022.
There is a considerable volume gain of 22.5 percent on the van side, and it is the country's second-largest van brand in terms of market share, which concluded at 18.64 percent in 2022.
This gain occurred despite an uncertain environment typified by the pandemic and semiconductor shortages, during which many other brands lost volume.
The plug-in hybrid variant of the Ford Kuga was one of the best-performing automobile models in Sweden in 2022. With a segment share of 11.46 percent, the car became Sweden's second-best-selling plug-in hybrid over the last year.
In connection with becoming a private importer, Hedin Motor Company set the goal of Ford becoming one of the country's three largest automobile brands in terms of total market share and the largest player in Sweden in light transport vehicles.
As part of the goal, considerable modifications were made to the dealer organization last year, and five larger regional clusters were developed, each with only one dealer assigned primary responsibility.
This has also contributed to a rise in market share because the new structure simplified processes and decision-making channels, with only five players assigned increased responsibility for volume and profitability. Since there were only five dealers, there was a clearer synergy effect between the dealers and Hedin Motor Company.
When Hedin Motor Company looks ahead to the next two years, many things will help the company on its way to becoming one of the country's three largest companies, not least in terms of new launches. Ford must have at least nine fully electric cars in Europe and Sweden by the end of 2024, including an all-new crossover that will be unveiled in the first quarter of this year and available in two versions by the end of 2023. On the passenger car side, it will also introduce an all-electric version of the Ford Puma.
On the van side, the new Ford E-Transit/Tourneo Custom and a Ford Transit/Tourneo Courier electric van will be introduced before the end of 2024, following the launch of the Ford E-Transit electric van in 2022.
Other upcoming 2023 releases include the Ford Bronco and the redesigned Ford Ranger Wildtrak, both of which will be available in the first part of the year.
Hedin Motor Company's target for 2023 is to sell 22,000 vehicles with a market share of 6.57 percent (cars and vans combined).
Hedin Motor Company also began a relationship with the Swedish Ski Association Längd (Ski Team Sweden X-Country) this summer, becoming the organization's official car partner. It is Ford's largest collaboration in Sweden, and it will last several years.
They share a shared goal in terms of sustainability since they want to safeguard the future supply of snow under the vision "Snow in 50 Years," in which Ford electric vehicles play a vital part.
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