The iconic British brand MINI has always been known for its fun, agile, and stylish cars. But now, the company is taking a bold step into the future with its new family of all-electric models. The new MINI Cooper Electric, the new MINI Cooper SE, and the new MINI Cooper E are the first to feature the brand's distinctive sound worlds, digital displays, and circular design elements. They also offer a range of benefits for urban mobility, such as zero emissions, lower running costs, and access to restricted zones.
The All-Electric MINI Cooper: The Reinvention of the Original
Going into its fifth model generation, the MINI Cooper 3-door still embodies the brand's core. As an all-electric vehicle, the new MINI is available in the Cooper E variant and as the Cooper SE, featuring higher output and range. "Cooper" refers to both a model name and a performance level within the new MINI family.
The new MINI Cooper Electric is powered by a 135 kW (184 hp) electric motor that delivers a maximum torque of 270 Nm (199 lb-ft). It can accelerate from 0 to 100 km/h (62 mph) in 7.3 seconds and reach a top speed of 150 km/h (93 mph). The lithium-ion battery has a capacity of 32.6 kWh and enables a range of 203 to 234 km (126 to 145 miles), according to the WLTP cycle. The battery can be charged from 0 to 80 percent in 35 minutes using a DC fast charger or in 2.5 hours using an AC wallbox.
The new MINI Cooper SE is the sportier version of the all-electric MINI. It has a more powerful electric motor that produces 150 kW (204 hp) and a higher torque of 310 Nm (229 lb-ft). It can sprint from 0 to 100 km/h (62 mph) in 6.9 seconds and reach a top speed of 180 km/h (112 mph). The battery capacity is slightly larger at 38.5 kWh and allows a range of 217 to 248 km (135 to 154 miles), according to the WLTP cycle. The charging times are similar to those of the Cooper Electric.
Both models come with a standard two-zone automatic climate control system, LED headlights and taillights, digital instrument cluster, central touchscreen display, navigation system, wireless charging, and Apple CarPlay compatibility. They also offer three driving modes: Sport, Mid, and Green, which adjust the steering, acceleration, and regenerative braking characteristics. In addition, they feature an adaptive suspension system that optimizes the ride comfort and handling.
The New MINI Sound Worlds: A Symphony of Emotions
The sound design is one of the most distinctive features of the new MINI family. The all-electric models get sound worlds that are unique to the brand and enhance the driving experience. The sound worlds include:
- Different driving sounds in the interior.
- A brand sound in the exterior.
- Jingles for the new MINI Experience Modes.
- Sound icons for information and warning functions.
The driving sounds are audible in the interior of the future MINI models and vary depending on the driving situation and mode. They are designed to convey information and emotion to the driver and passengers. For example, they can indicate the vehicle's speed, acceleration, deceleration, and regenerative braking. They can also create a sense of excitement, joy, or relaxation.
The default sound world for the new MINI model family is the "Core" driving sound. It is also heard outside the vehicle as acoustic pedestrian protection. It is inspired by Nicolaus Copernicus, who depicted the heliocentric view of the world in which the planets revolve around the sun. The sound resembles a warm sun radiating energy and is composed of different sound components that reflect the driving situation.
The other sound worlds are "Go Kart," "Timeless," and "Balance." They are associated with different MINI Experience Modes that the driver can select. The "Go Kart" sound world is dynamic, sporty, and thrilling. It is inspired by racing cars and evokes a sense of speed and agility. The "Timeless" sound world is classic, elegant, and refined. It is inspired by orchestral music, creating a feeling of sophistication and luxury. The "Balance" sound world is calm, serene, and harmonious. Nature sounds inspire it and induce a state of relaxation and well-being.
The brand sound is an unmistakable signature that identifies the vehicle as a MINI on the exterior. It is played when the vehicle is started, stopped, or locked. It is also used as a greeting and farewell sound. The brand sound is based on the MINI logo and consists of three notes that form a chord. It is cheerful, friendly and inviting.
The jingles are short musical pieces that accompany the new MINI Experience Modes. They are played when the driver switches between the modes, creating a transition effect. The jingles are based on the same chord as the brand sound but have different arrangements and instruments that match the mood of each mode.
The sound icons are simple tones that provide information and feedback to the driver and passengers. They are used for functions such as seat belt reminders, parking sensors, lane departure warnings, and navigation. The sound icons are based on the same chord as the brand sound but have different pitches and durations that convey the urgency and importance of each function.
The New MINI Design: Circular, Digital and Sustainable
The new MINI family also showcases a new design language that reflects the brand's vision for the future. The design is based on circular, digital, and sustainable principles. These principles are expressed in various elements of the exterior and interior of the vehicles.
The shape of the MINI logo and the central instrument display inspires the circular principle. It is applied to various details, such as the headlights, taillights, air vents, door handles, and speakers. The circular elements create a sense of unity and harmony in the design.
The latest technology and connectivity features inspire the digital principle. It is manifested in the digital instrument cluster, the central touchscreen display, the LED matrix headlights and taillights, and the MINI Head-Up Display. The digital elements create a sense of innovation and functionality in the design.
The environmental responsibility and social awareness of the brand inspire the sustainability principle. It is implemented using recycled materials, such as plastic bottles, fishing nets, and wool, for the upholstery, carpets, and headliners. The sustainable elements create a sense of quality and authenticity in the design.
The New MINI Family: A New Era for Urban Mobility
The new MINI family marks a new era for urban mobility. The all-electric models offer a range of advantages for city dwellers, such as zero emissions, lower running costs, and access to restricted zones. They also provide a fun, agile, and stylish driving experience that is typical of MINI. Their distinctive sound worlds, digital displays, and circular design elements create a unique identity that sets them apart from other electric vehicles. The MINI family's latest addition boasts an all-electric and uniquely digital design. It's a distinctive ride that's sure to turn heads.
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