Alfa Romeo started 2023 with a bang, registering more than double the number of registrations compared to last year's period (+150%). This impressive growth has confirmed Alfa Romeo as the Premium Brand that grows the most year on year in the Italian market. This remarkable feat has been achieved with the help of Alfa Romeo Tonale, the first-ever C-SUV in Alfa Romeo's history, which has topped the charts among Premium brands in its segment, with a 4.4% share and a spot in the Top Ten SUVs.
The Alfa Romeo Tonale Plug-in Hybrid Q4 280hp has been a major contributor to this success. This top-of-the-range version is a masterpiece of "Efficient Sportiness," offering up to 29g/km of CO2 emissions for free access to city centers, up to 82 km of autonomy in full electric for maximum daily mobility, and up to 600 km of overall range for tackling long extra-urban journeys. The popularity of this model was evident during the dedicated Open Doors event on the 11th and 12th of February, where over 1,000 test drives were carried out.
However, the success story of Alfa Romeo continues. The new Giulia and Stelvio are set to take center stage in March with a new launch campaign and a dedicated open house. These models are sure to attract car enthusiasts and automotive journalists alike with their sporty design, cutting-edge technology, and exceptional performance. The launch campaign promises to be an exciting and thrilling experience for Alfa Romeo fans, allowing them to get up close and personal with the latest models.
Alfa Romeo's reign in the Italian market is a testament to the brand's commitment to innovation, style, and performance. With a rich heritage from 1910, Alfa Romeo has always been a symbol of Italian craftsmanship, quality, and excellence. The latest performance figures confirm that Alfa Romeo is still a dominant force in the automotive world and is not afraid to push the boundaries of what is possible.
Alfa Romeo's impressive start to 2023 has firmly established it as the Premium Brand that has grown the most in the Italian market. Alfa Romeo Tonale's success in the C-SUV category has significantly contributed to this achievement, with the new top-of-the-range version leading the charge. The launch campaign for the new Giulia and Stelvio promises to be equally exciting, and we can't wait to see what Alfa Romeo has in store for the future.
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